The Holidays are Coming....

So it's that time of year when the iconic Coca-Cola advert appears on our TV screens, showing the little boy turning on the Christmas lights and racing back to witness the Coca-Cola lorry passing through the local village.

As I sat on the couch, sipping on an ice cold Diet Coke, I noticed that I was not drinking from a Christmas can, but from one designed by Jean Paul Gautiere, which led me to question whether Coca-Cola has had any previous collaborations with other designers.


After a bit of research, it turns out that since 2003, the Coca-Cola franchise has worked with numerous fashion designers to create special edition cans and bottles.

The 2009 Collection

In 2009, Coca-Cola teamed up with eight of Italy's greatest female designers to produce couture bottles of 'Coca-Cola Light', in order to raise awareness and funds for the Earthquake that hit Abruzzo, Italy. The earthquake affected many people in the area and resulted in 50,000 of them losing their homes.
The bottles were sold at an auction during the "Tribute to Fashion" show in Milan. They were designed by Donatella Versace, Alberta Ferretti, Anna Molinari for Blumarine, Veronica Etro, Silvia Venturini for Fendi, Consuelo Castiglioni for Marni, Angela Missoni and Rosella Jardini for Moschino.

The Coca-Cola company has since worked with many other world renowned designers including Karl Lagerfeld, Gianfranco Ferre, Sung Ji-Hyun, Roberto Cavalli, Swarvoski and make-up company Benefit, with their most recent joint venture being with Jean Paul Gautiere.

In 2010, Karl Lagerfeld bestowed "his designing talents ... turning his leather fingerless glove-clad hands to designing a second collection of limited edition Diet Coke bottles."

The bottles were designed with stars, dots and stripes in pink, white and silver with each bottle containing a silhouette of the famous designer with his unmistakable pony-tail.

 The 2009 Couture Project turned out to be a great success, which has resulted in Coca-Cola asking the eight designers to return and produce another set of bottles in 2012 for the "Tribute to Fashion" show. The couture bottles are set to raise as much, if not more, for the Abruzzo earthquake appeal.

The 2012 Collection

Looking at all these different collections, and thinking I was brand loyal, I've come to realise that maybe I don't know as much about my favorite soft drink as I thought I did...

From what I can see, Coca-Cola have worked with many different fashion designers, to the point that every time I look on Google images, I see an image of a new collaboration that I had previously not known about. 

So I guess only time will tell as to who will embark on the next adventure with Coca-Cola, but right now I'm going to crack open another can and sit and watch 'Made In Chelsea'.

Regan x